President Asia Pacific, Vision, Johnson & Johnson

Guillermo Hernan Frydman

Guillermo is responsible for defining our strategy and driving growth across both Vision Care and Surgical Vision in APAC. He oversees our portfolio in the region, enhances our valued customer relationships, and accelerates digital transformation while advancing our talent development agenda.

Photo of Guillermo Hernan Frydman

Guillermo has had a distinguished career spanning over 30 years across J&J’s MedTech, pharmaceutical, and consumer health sectors in Latin America and Asia Pacific. He is currently the Area Managing Director for J&J MedTech, Southeast Asia, overseeing full P&L responsibility across 10 countries. Under his leadership, the cluster has achieved three consecutive years of double-digit growth with transformative improvement in profitability, while advancing competitiveness through significant market share gains, all while fostering a psychologically safe and diverse talent culture.

Previously, as Managing Director of J&J Singapore and Portfolio Lead for Medical Devices, Southeast Asia, Guillermo accelerated growth from low to double digits, turned around consumer health performance to profitability, and spearheaded digital transformation initiatives that expanded HCP engagement tenfold.

Guillermo began his career as a sales representative in Argentina, progressing through various sales and marketing roles in Latin America. He holds an MBA from the National University of Singapore with top academic honors, as well as dual bachelor's degrees in marketing and administration from Argentina.

Guillermo’s leadership is defined by his commitment to strategic growth, talent development, and organizational transformation. His track record of driving business results and building high-performing teams makes him an invaluable asset to our organization.